This article was written by guest expert Chris Conroy the president and creative director at Heartwood Media.
The people I interview are usually experts in their field. They’re very knowledgeable – that’s why we’re talking with them, right?
Because they have this vast knowledge, their tendency is to dive deep and get to the granular details of a topic. That’s great if they’re talking to a peer. Not so great if they’re talking to the general public.
AT Interview Lessons we've developed a system of 5 interview styles: testimonial, conversational, curiosity-driven, journalistic, and story focused. Today we're digging into the testimonial style interview.
You'll find other articles telling you what microphone to use, or what digital recorder, but those are just the tools and the tools will keep changing. If you want to get powerful convincing testimonials that will drive new business your way you need to understand the tactics and strategy, the art, of great interviewing.
You ask your customer or client for a testimonial, they say yes but they've never done a recorded interview before. To get good, authentic testimonials the first thing you need to do is help them feel comfortable. Let them know that you are on the same team, your goal is to make them look and sound good because if she looks good, you look good. Next help him understand the process. Do all this in a casual conversation away from the camera or microphone.
The Key To Success
The single most important driver of a successful recorded interview is an understanding of your goals as an interviewer. To begin, it helps to recognize that there are five types of interview. We've defined them as the 5 interview lessons interview types:
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