Whether you interview for testimonials, podcasts, youtube, vlogs, Instagram lives of documentaries - even the best interviewers can get better. Here are the 4 keys to getting EVEN better interviews.
Once you know which of the 5 Interview Lessons types of interview your audience is looking for (check out Interview Lessons 5 Interview Types if you're not sure) these videos will help you. We've scoured the internet for the best instructional videos on interviewing. All three are short, simple, and full of solid steps you can integrate into your interviews right away.
This article was written by guest expert Chris Conroy the president and creative director at Heartwood Media.
The people I interview are usually experts in their field. They’re very knowledgeable – that’s why we’re talking with them, right?
Because they have this vast knowledge, their tendency is to dive deep and get to the granular details of a topic. That’s great if they’re talking to a peer. Not so great if they’re talking to the general public.
This is the second is series of articles on the Interview Lessons 5 kinds of interview: testimonial, conversational, curiosity-driven, journalistic, and story focused.
You'll hear conversational interviews most often on podcasts or talk shows. In a conversational interview, your audience is interested in hearing you and the guest interact. The goal is to build rapport, to think on your feet, and keep a good sense of balance between remarks, questions, and follow-ups. A great conversational style interview will be informative, entertaining, and thoughtful.
So how do you achieve great conversation?
AT Interview Lessons we've developed a system of 5 interview styles: testimonial, conversational, curiosity-driven, journalistic, and story focused. Today we're digging into the testimonial style interview.
You'll find other articles telling you what microphone to use, or what digital recorder, but those are just the tools and the tools will keep changing. If you want to get powerful convincing testimonials that will drive new business your way you need to understand the tactics and strategy, the art, of great interviewing.
You ask your customer or client for a testimonial, they say yes but they've never done a recorded interview before. To get good, authentic testimonials the first thing you need to do is help them feel comfortable. Let them know that you are on the same team, your goal is to make them look and sound good because if she looks good, you look good. Next help him understand the process. Do all this in a casual conversation away from the camera or microphone.
A few of you have mentioned that you struggle with using too many filler words, words like "ummm" and "like" when you interview for podcasts or testimonials. There are a few techniques to remove them from your speech, but none work overnight. Habits are hard to break, but it can be done. Below I talk about several of the techniques, everyone's different, try the ones that work for you. But be open-minded and persistent, if one doesn't work .. try another.
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