This article was written by guest expert Chris Conroy the president and creative director at Heartwood Media. --- The people I interview are usually experts in their field. They’re very knowledgeable – that’s why we’re talking with them, right?
Because they have this vast knowledge, their tendency is to dive deep and get to the granular details of a topic. That’s great if they’re talking to a peer. Not so great if they’re talking to the general public.