There's no question that Oprah Winfrey is one of the most influential conversational interviewers ever (read about the 5 Interview Lessons interview types here,) her talk show "The Oprah Winfrey Show" was the highest rated TV show of its kind in history. Today she hosts the successful "Supersoul Conversations," a TV show and a podcast. What can we learn from her? There are four things she does in every interview.
#1 The most important question
The most important question comes BEFORE the interview. Oprah says "I approach every interview by asking, "What is my intention? What do I really want to accomplish?"" It's something podcasting trailblazer Pat Flynn puts another way, he says the most important thing to determine in your interview prep isn't what or how but WHY. A clear understanding of the goal that guides your questions and your reactions, that's what will set your interview apart.
This is the second is series of articles on the Interview Lessons 5 kinds of interview: testimonial, conversational, curiosity-driven, journalistic, and story focused.
You'll hear conversational interviews most often on podcasts or talk shows. In a conversational interview, your audience is interested in hearing you and the guest interact. The goal is to build rapport, to think on your feet, and keep a good sense of balance between remarks, questions, and follow-ups. A great conversational style interview will be informative, entertaining, and thoughtful.
So how do you achieve great conversation?
The Key To Success
The single most important driver of a successful recorded interview is an understanding of your goals as an interviewer. To begin, it helps to recognize that there are five types of interview. We've defined them as the 5 interview lessons interview types:
Become a better interviewer
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